Program
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Social Programs
Cultural Tour
Harmony of Tradition and Modernity in Seoul

Date

June 17(Thur.)

Time

14:00-22:00

Itinerary

* If you plan to stay in Seoul after the tour, please bring all of your belongings with you and inform the guide in advance.
Gyeongbokgung Palace 
Gyeongbokgung Palace was built in 1395 as the official palace of the Joseon dynasty by Yi Seong-gye, the future King Taejo and founder of the new regime. Gyeongbokgung Palace is commonly referred to as the Northern Palace because of its location to the north, comparied to Changdeokgung Palace in the east and Gyeonghuigung Palace in the west. Gyeongbokgung Palace is arguably the most beautiful and is the largest of all five palaces. Many Joseon kings were crowned here. The premises were once destroyed by fire during the Imjin War (1592-1598). However, all of the palace buildings were later restored under the leadership of Heungseondaewongun during the reign of King Gojong. The assassination of Empress Myeongseong, however, resulted in Gyeongbokgung Palace losing its function as a royal palace, eventually witnessing the downfall of the Joseon dynasty. Gyeongbokgung Palace retains the original Gyeonghoeru Pavilion, a prime example of Joseon architecture, and the Hyangwonjeong Pavilion and pond. The sculptures in the Geunjeongjeon Hall exemplify Joseon-era sculpture techniques. The west side of the area outside Heungnyemun Gate is occupied by the National Palace Museum of Korea, while the eastern side of Hyangwonjeong Pavilion within the Gyeongbokgung Palace is occupied by the National Folk Museum of Korea.
Dongdaemun Design Plaza 
Dongdaemun Design Plaza (DDP) has a meaning of Dream, Design, and Play. It holds various exhibitions, fashion shows, forums, conferences, and other domestic and international events. The building complex is divided into sections, which are named Allimteo, Beaumteo, Sallimteo, DDP Design Museum, Design Market & Eoullim Plaza, and Dongdaemun History & Culture Park. Designed by world-renowned architect Zaha Hadid, the building's exterior attracts the attention of many photographers with its delicate curves and bold shapes.
Namsan Seoul Tower 
Namsan Seoul Tower was the first multipurpose tower to be established in Korea, effectively incorporating a sightseeing observatory into a broadcasting tower. For the past 40 years, Namsan Seoul Tower has served as an iconic landmark of Korea and a representative tourist attraction. The tower's observatory offers an unobstructed view of the whole city, allowing it to become one of the all-time favorite attractions of Seoul citizens as well as domestic and international tourists. Featured in many dramas and reality shows, it is also a fan-favorite destination. Another highlight of the tower is the Namsan Cable Car. The cable car began its operation in 1962, transferring passengers from the foot of the mountain to the base of the tower. Shuttle buses to the Namsan Cable Car from downtown Seoul are also available for visitors' convenience.